Here’s how to use social networks effectively to promote your property
Today, social networks are a powerful lever for attracting more travellers, creating a real brand identity around your accommodation and generating more direct bookings.
You need to choose the right networks for your rental
Focus on where your ideal travellers spend time.
Here are a few examples :
Instagram: perfect for photogenic accommodation, cosy atmospheres, tiny houses and incredible views.
Facebook: useful for reaching families, locals or groups interested in weekend breaks.
TikTok: if your accommodation is unique, unusual or in the countryside immersive video format, ideal for showcasing the experience.
Share regular content
You don’t need to publish every day.
Examples of a simple rhythm:
2 posts a week on Instagram
1 story every 2-3 days
1 reel or short video per week
Content you can share to alternate:
- Atmosphere of the accommodation
- Testimonial or opinion of a guest
- Activities to do in the area
- Local tips or favorites
Make it easy to book via the networks
Don’t wait for people to guess where to book. Make it clear.
- Link to your Airbnb advert or website in the bio
- Book’ or “Send a message” button
- Post or story with a clear call to action
>And if someone comments or sends a message: respond quickly and warmly!
Use the right hashtags
This will enable you to make your post searchable by all users who are interested in this subject, even if they don’t follow you yet.
- #airbnbsweden
- #tinyhouse
- #short-term rental
- #visitstockholm
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