How to Attract International Guests to Your Airbnb
Sweden is a dream destination for many travellers around the world. From the stunning northern lights and cozy cabins in the forest, to the vibrant cities like Stockholm and Gothenburg, the country has a lot to offer. But how can you, as a property owner, make your rental stand out and appeal to Airbnb guests from other countries?
Here are some key tips to help you attract international guests and boost your booking rates year-round.
Write a Multilingual Listing
Not everyone speaks English fluently and even fewer understand Swedish. To expand your reach, consider offering your listing in multiple languages.
Tips:
- At least provide an English version that is clear, friendly, and professional.
- Use simple language and avoid idioms that might not translate well.
- If possible, translate your listing into German, French, or Spanish depending on your target market.
Highlight Unique Local Experiences
International travellers are often looking for authentic experiences that reflect Swedish culture and lifestyle when they visit your apartment or home.
Tips:
- Include recommendations for local experiences (fika spots, saunas, hiking trails, lakes).
- Mention nearby cultural sites, markets, or local events.
- Offer a “local guide” or welcome booklet in your rental.
Offer Hassle-Free Check-In and Communication
Your Airbnb and Booking.com Guests will appreciate a professionally managed property that value convenience and clarity.
TIPS :
Provide clear instructions for check-in and check-out (consider keyless entry).
Be responsive and available via messaging apps or email.
Automate your messaging for time zone differences, and send helpful info before arrival.
Accept International Payment Methods
Make booking as smooth as possible by supporting global payment options.
Tips:
If you accept direct bookings, offer secure payment methods like PayPal or credit card.
Use platforms like Airbnb or Booking.com that already support multiple currencies.
Like flowers that bloom in unexpected places, every story unfolds with beauty and resilience, revealing hidden wonders.
Make Your Place Feel Like Home Away from Home
Small touches go a long way, especially for guests who may feel far from home.
Tips:
- Provide adapters or USB charging stations.
- Include multilingual TV streaming apps or international news channels.
- Add a welcome basket with snacks or treats, ideally something local.
Focus on Cleanliness and Comfort
Cleanliness and quality are especially important for international guests who might be comparing your property to hotels.
Tips:
- Provide hotel-level amenities (fresh towels, soap, shampoo, extra blankets).
- Invest in a professional cleaning service between stays.
- Showcase your cleanliness in your reviews and listing photos.
Conclusion
Attracting international guests isn’t just about listing your property—it’s about creating an experience that’s welcoming, seamless, and memorable. From multilingual communication to thoughtful amenities and local charm, small details can make a big impact.
Make your Swedish rental a place where global travelers feel instantly at home—and your bookings will follow.