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Fika, sauna and nature: integrating Swedish culture into the customer experience

One of the great strengths of short-term rentals is the experience. More than just a roof over their heads, travellers are looking for immersion, especially in a country as culturally and naturally rich as Sweden. As a host, you have a precious card to play: transform your accommodation into a gateway to the Swedish way of life.

Fika is a coffee break emblematic of Swedish culture, often accompanied by pastries such as kanelbullar. It’s a moment of relaxation and conviviality that travellers love to discover.

To make it part of your accommodation, offer a welcome fika kit with Swedish coffee, filters and a few biscuits. Make a plunger or filter coffee maker available, as well as a small guide explaining this tradition and recommending local coffees. Create a cosy corner, with soft lighting and a pleasant view, ideal for savoring this typically Swedish moment.

Very common in country houses and cottages, it represents a moment of deep relaxation and reconnection with oneself, appreciated by locals and visitors alike.

If your accommodation has one, provide a user guide, some local advice (session times, alternating hot and cold, essential oils), as well as towels, herbal teas and possibly bathrobes.

If your accommodation doesn’t have one, recommend local establishments, and recreate a spa atmosphere in the bathroom with soft lighting, essential oils, etc.

Whether it’s exploring forests, swimming in lakes, hiking or watching the Northern Lights, travelers come to Sweden to immerse themselves in unspoiled nature.

To enhance your guests’ experience, you can provide a local map or guide to nearby trails, forests and viewpoints. Providing picnic baskets, thermos flasks, binoculars, headlamps or blankets will also be a plus. You can also suggest a list of places and activities such as kayaking, cross-country skiing, wild swimming or cycling. Don’t forget to include seasonal recommendations, such as snowshoeing in winter, swimming in summer, or watching the Northern Lights in the north of the country.

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